KYB Explained — A Comprehensive Business Verification Guide

By
Tarun Nazare
25 Sep
5 Mins

Did you know that 4 out of 5 organizations globally have reported fraud in the form of business identity theft? This statistic comes from the collective responses of 705 professionals across various industries such as banking and healthcare.

As India undergoes a digital transformation in its business ecosystem, Know Your Customer (KYC) and Know Your Business (KYB) play crucial roles in preventing fraud and other illicit activities that threaten the economy.

If you are a business owner looking to enter into partnerships or deals with other companies, KYB is the solution to address your suspicions on whether the company you’re about to go into business with is legitimate or not. Ready to know more about KYB? Let’s dive in!

What is Know Your Business (KYB)?

Know Your Business (KYB) refers to the process of conducting a due diligence review of a business that a company is dealing with. Unlike how KYC (Know Your Customer) deals with the verification of individual customer identity, KYB is exclusive to businesses to verify their authenticity before onboarding them into potential dealings or partnerships.

The primary objective of KYB is to ensure that the entities in question are not involved in any fraudulent activities such as money laundering, corruption, or terrorist financing and they are screened against blacklists and sanction lists accordingly.

Know Your Business verifications are also mandated to be followed in compliance with national AML (Anti-Money Laundering) guidelines where due diligence is conducted to verify the legitimacy of business partners.

Who Needs KYB?

The KYB process is typically required by law for businesses involved in financial transactions or regulated industries. Here are a few examples of entities that might need KYB:

  1. Financial Institutions: Banks, credit unions, and other financial bodies need to verify their identities with corporate clients to comply with AML regulations.
  2. Payment Service Providers: Companies that offer e-wallets and payment gateways need to carry out KYB checks to ensure the legitimacy of businesses using their platforms.
  3. Cryptocurrency Exchanges: Crypto exchanges must conduct KYB checks to prevent any illicit activities that take place when buying, selling, or trading cryptocurrencies and other digital assets.
  4. Insurance Companies: Insurers are required to conduct a thorough business verification process to verify the identities of businesses when issuing policies or handling claims.

Differences Between KYB & KYC

The table below highlights the key differences between KYB and KYC.

Know Your Business (KYB) Know Your Customer (KYC)
Primary Focus Businesses Individual customers
Purpose Verifies a business’s legitimacy Verifies the customer’s identity
Documentation Business licenses, owner identity, articles of incorporation, etc. Personal ID, proof of address, etc.
Risk Assessment Focuses on the business’s financial stability and history Focuses on the individual’s transaction history, Politically Exposed Person (PEP) status, financial behavior, etc.
Complexity More complex due to multiple layers of business ownership and regulations Less complex as it deals with individuals
Monitoring Continuous monitoring is done to ensure regulatory compliance Regular updates and checks are conducted based on the individual’s activity and risk profile

Why is KYB Verification Important?

The global KYB market is projected to reach a valuation of about $712.87 million by 2023 from $263.54 million in 2022, reflecting a 13.28% CAGR. This market is rapidly growing, especially considering how common fraud has become. 

With that being said, here are some of the reasons why KYB is important for your business:

  1. Prevents Fraud: KYB can help keep your business away from fictitious or illegal entities. By verifying the identity and authenticity of the company and its owners, you ensure you’re entering into a commercial relationship that is legal and legitimate. 
  2. Ensures Compliance: In many countries, KYB is a legal requirement mandated by anti-money laundering norms. These regulations ensure KYB compliance by preventing illegal activities such as corruption, trafficking, money laundering, and terrorist financing.
  3. Builds Trust: Following proper KYB procedures maximizes trust in business relationships. Verifying the identity of a partnering company and its owners is pivotal to boosting confidence and trust. With increased trust comes more transparency and integrity in relationships.
  4. Protects Reputation: Entering into business with illegal or fictitious companies can severely damage your company’s reputation and finances. Hence, KYB can indirectly preserve your goodwill as it protects your business from dealing with fraudulent companies.

What is a KYB Solution?

A Know Your Business (KYB) solution is a software tool that is used to verify the identities of a business and its owner and assess the risks they may present to the company. However, business verification is not the only function of KYB solutions as now companies are looking to streamline the verification and onboarding processes through automation.

Hence, a KYB solution not only aims to ensure compliance with regulations in the verification process but also aims to remove the manual burdens involved in KYB.

Requirements for KYB Compliance

When establishing a relationship with a corporate customer, regulated companies must conduct due diligence procedures in accordance with AML regulations. Here are the requirements:

  1. Company Information: Information includes Name, registered number, registered office, board of directors, senior management, legal and beneficial owners, description of the company’s activities, etc.
  2. Company Documents: Documents include articles of association, proof of legal existence, proof of registered and physical address, documents detailing beneficial ownership structure, and audited financial statements.
  3. Identities of Beneficiaries: Documents include proof of identity, proof of address, declaration of trust, etc.
  4. Geographical Considerations: Checking the company’s compliance with local regulations and cross-border operations.
  5. Industry-specific Requirements: Includes regulatory filings , professional licenses of key personnel
  6. AML Screening: Involves performing a risk assessment of corporate customers and conducting ongoing monitoring of business relationships.

7 Steps for an Effective KYB Verification Check

Here are the seven steps companies can take to perform an effective Know Your Business verification:

Step 1: Collecting Business Information

Businesses start by collecting details such as company name, registration number, tax identification number, and address.

Once collected, they can use an API webhook to generate a KYB case from within their internal systems. The information collected is saved in their internal systems, making it easier for compliance teams to begin verification processes.

Step 2: Auto-verifying Registry Data Against Business Information

At this stage, compliance teams confirm if the collected information matches with the register by auto-validating the information obtained. They can cross-check with official government databases as well to confirm the company’s legitimacy.

Step 3: Assessing the Accuracy of Registry Information

Compliance teams manually add additional information regarding beneficial ownership obtained during the verification process and generate a comprehensive summary of the case. This promotes transparency and prevents hidden ownership risks.

Step 4: Getting Dynamic Risk Scores for the Company

KYB systems can offer real-time updates on changes in the risk profile of the corporate customer.

Once it receives an update, it alerts compliance teams to conduct an evaluation. The risk scores can also be used to further automate due diligence throughout the onboarding process thereafter.

Step 5: Conducting Sanctions and Watchlist Screening

Compliance teams screen the business and its owners against global sanction lists, criminal watchlists, and politically exposed persons (PEP) to ensure they aren’t involved in any criminal activities.

Step 6: Make the Decision on Whether to Onboard or Reject

Here, the final decision takes place where the business decides whether to onboard or reject based on the risk levels. 

Step 7: Perform Ongoing Monitoring

One thing to remember is that KYB is not a one-time process. Once the corporate customer is onboarded, they are subject to ongoing monitoring, which includes frequent reviews and monitoring of any changes in ownership, structure, or financial status that could impact their risk profile. 

The Importance of Automated KYB Verification Checks

Regulated companies are mandated to follow a robust KYB process that ensures compliance and risk management. However, traditional KYB methods can be cumbersome and time-consuming, with verification and onboarding taking days or weeks to complete. This can hamper customer experiences and even slow down business growth.

Automated KYB solutions help here by transforming the onboarding process, which is beneficial for businesses and compliance teams alike.

These solutions play the following roles:

Improving Accuracy and Reducing Human Error

Manual KYC checks are susceptible to human errors due to the risk of overlooking some key information that is important to assess a business’s risk profile.

And in AML compliance, such risks can have costly consequences such as compliance breaches, fines, and reputational damage.

Automated KYB systems have the ability to consolidate and cross-check information from multiple sources, ensuring ease of access and accuracy for your compliance teams.

Enhancing the Speed of KYB Verifications

Traditional KYB methods require manual verification of business information, which is time-consuming and can take days and even weeks. However, automated KYC solutions have the power to speed up the verification and onboarding of new businesses.

Such speed not only gives your clients a strong start but can also help you generate revenue more quickly and maintain a long-term business relationship.

Compliance teams also save plenty of time and can focus on other high-value tasks that need their attention.

Real-time Monitoring and Updates

Risk profiles of companies can change over time, potentially increasing non-compliance risks and threats of financial crime. This is where automated KYB solutions come in to conduct real-time monitoring of your clients to ensure they are complying with AML regulations. 

The solutions ensure that business information and risk profiles of your clients are accurate and thoroughly updated.

Through real-time monitoring, compliance leaders can also swiftly react to sudden or short-term changes in a business’ status or risk profile such as global sanctions, negative press, political exposure, etc. 

Get Started on Know Your Business (KYB) with Neokred

With frauds becoming more prevalent, mastering the concepts and processes involved in KYB is no longer an option—but a necessity. KYB is not just a regulatory requirement, but also a vital tool that protects yourself and your business from non-compliance risks and frauds.

If you’re wondering how you can streamline business identity verification and make it more simple, look no further. Neokred specializes in KYB and KYC. As your trusted partner, we ensure you stay ahead of regulatory norms while minimizing risk and maximizing growth. If you’d like to know more about our platform’s capabilities and services, contact us today!

Conclusion

FAQs

What is the KYB process for banks?

The KYB process for banks starts with collecting information about a business after which they verify the information, monitor their transactions, ensure adherence to regulations, and prevent fraud if the company is involved in such cases.

What is the function of KYB?

The primary functions of KYB include preventing financial crimes and ensuring compliance with regulatory requirements.

What is required for KYB?

Companies must collect various documents and information such as registration documents, address of the business, license documents, identities of the owners, operating agreements, and other helpful information that can facilitate a smoother KYB process.

What does KYB stand for?

KYB stands for “Know Your Business”.

Can you collect KYB data manually without third-party software?

Manual collection of KYB data is possible. However, it can be a time-consuming and is an error-prone process.

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GDPR vs DPDPA: What Indian Businesses Need to Know  

Introduction

With the enforcement of the Digital Personal Data Protection Act (DPDPA) in India, businesses are facing a major shift in how they handle user data. While many are already familiar with the General Data Protection Regulation (GDPR) from the European Union, the Indian DPDPA brings a localized set of expectations that require careful alignment.

If your business operates online, handles user data, or targets customers in India, understanding the similarities and differences between GDPR and DPDPA is crucial to avoid non-compliance penalties and maintain user trust.

What Is GDPR and What Is DPDPA?

GDPR (General Data Protection Regulation) is a comprehensive data privacy regulation that governs the use of personal data of EU citizens. Enforced since 2018, it applies to any organisation inside or outside Europe that processes EU user data.

DPDPA (Digital Personal Data Protection Act, 2023) is India’s data protection law designed to address the digital privacy needs of Indian citizens. While inspired by GDPR, it focuses on Indian legal, social, and operational contexts.

Key Similarities

Both regulations are built on similar privacy principles such as lawful and fair data processing, data minimization, purpose limitation, and user consent. They also emphasize the importance of transparency, giving users access to their data, and ensuring organisations implement strong data security measures.

Important Differences Between GDPR and DPDPA

Despite similarities, there are critical differences businesses must understand:

  • Scope and Applicability: GDPR applies globally to any entity handling EU citizen data, while DPDPA primarily applies to entities processing digital personal data of Indian citizens.
  • Consent: Both require clear and informed consent, but DPDPA introduces the concept of “deemed consent” allowing processing in certain legitimate contexts without explicit permission, such as for employment or public interest.
  • Age of Consent: GDPR sets the age of consent at 16 (with member states allowed to lower it to 13), whereas DPDPA fixes it at 18 across the board.
  • Regulatory Authority: GDPR is enforced by individual Data Protection Authorities (DPAs) in each EU country. DPDPA will be enforced centrally by the Data Protection Board of India.
  • Cross-Border Transfers: GDPR permits data transfers to countries with “adequate” privacy protections. DPDPA allows transfers to countries notified by the Indian government a more discretionary mechanism.
  • Penalties: GDPR can fine up to €20 million or 4% of global turnover. DPDPA fines can go up to ₹250 crore, making it one of the strictest regimes in the APAC region.
  • Data Subject Rights: GDPR grants broad rights including data portability and objection to processing. DPDPA offers rights like access, correction, erasure, and grievance redressal with some differences in implementation detail.

Why GDPR-Compliant Doesn’t Mean DPDPA-Compliant

Many businesses assume that GDPR compliance gives them automatic coverage under DPDPA. But DPDPA’s specific provisions like deemed consent, age requirements, and regional enforcement require a separate layer of localization.

Compliance with GDPR is a strong foundation, but not a full solution for Indian legal obligations.

How Blutic Helps You Navigate Both

Blutic is built to handle both GDPR and DPDPA compliance through a unified, region-aware platform. It helps businesses:

  • Show location-based cookie consent banners
  • Categorize cookies clearly with opt-in controls
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  • Offer granular consent management for specific data purposes
  • Integrate with tools like Google Tag Manager, Shopify, and WordPress
  • Maintain consent logs for audit readiness

Whether you're an Indian business expanding to Europe or a global company entering India, Blutic ensures you're compliant, user-friendly, and future-proof.

India’s DPDPA reflects a maturing digital landscape, demanding accountability from businesses handling personal data. While it borrows foundational elements from GDPR, it introduces its own framework and enforcement style. Understanding these differences and acting early is the key to risk-free, trust-centric operations.

Blutic helps Indian businesses confidently navigate this evolving space by simplifying compliance without compromising user experience.

5 Mins

How Fintechs Can Reduce KYC Onboarding Drop-Off Caused by Form Fatigue

Why KYC Onboarding Still Struggles to Convert

In fintech onboarding, intent is rarely the issue. Users begin the journey willing to complete identity verification, yet a significant number never reach the end. Industry-wide, KYC and identity verification stages consistently see the highest abandonment especially when users are required to manually enter the same information multiple times across forms and document uploads. User patience hasn’t decreased. Expectations have increased.

The Cost of Form Fatigue in Fintech Onboarding

Repetitive onboarding flows introduce friction at the most sensitive stage of the user journey.

This typically shows up as:

  • Long forms asking for identity and address details  
  • Document uploads that repeat already-entered information  
  • Multiple steps validating the same data  

Each repetition adds effort. Each added step increases the likelihood of drop-off.

For businesses, this friction results in:

  • Higher acquisition costs with lower activation rates  
  • Delayed customer onboarding  
  • Increased operational effort to follow up on incomplete applications  

Form fatigue affects both conversion and efficiency.

Why This Problem Exists Across the Industry

Many onboarding systems were designed around verification completeness, not user effort minimisation.

As a result:

  • Data capture and verification operate as separate stages  
  • Document uploads don’t meaningfully reduce form length  
  • Users are asked to provide the same information in different formats  

When verification workflows are layered on top of forms instead of integrated into them, redundancy becomes visible—and frustrating.

What Efficient Onboarding Looks Like

Effective onboarding follows a simple principle:
Do not ask users to manually enter information that already exists in a verifiable form.

Instead:

  • Verified data is reused within the onboarding flow  
  • Forms are shortened wherever possible  
  • Users confirm details rather than re-enter them  

This keeps onboarding focused on validation, not repetition.

How ProfileX Supports This Approach

ProfileX, built by Neokred, supports onboarding flows where verified data is used to reduce unnecessary manual input.

ProfileX enables:

  • Real-time verification of identity and address  
  • Support for both individual (KYC) and business (KYB) onboarding  
  • Validation of company registrations, tax IDs, licenses, and regulatory documents  

The emphasis is on reducing redundant user effort while maintaining structured verification processes.

Automation Without Disrupting the User Journey

ProfileX supports automated KYC and KYB processes through configurable workflows that reduce manual intervention.

This helps:

  • Maintain onboarding continuity  
  • Limit repeated user actions  
  • Keep the experience consistent across channels  

Automation is applied to simplify the flow not to add complexity.

Fraud and Risk Signals During Onboarding

Onboarding is also a critical point for early risk detection.

ProfileX includes fraud and risk signaling using device intelligence, which:

  • Analyses device behaviour during user interaction  
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  • Detects multiple accounts associated with the same device  

These signals integrate into existing risk workflows and operate without interrupting genuine users.

Reducing Drop-Off Starts with Removing Repetition

Onboarding failures are rarely caused by lack of intent. They are more often caused by users being asked to repeat themselves.

By shortening forms, reusing verified data, and integrating verification directly into the flow, fintechs can reduce onboarding drop-offs without weakening compliance requirements.

What to Review in Your Onboarding Flow

If drop-offs consistently occur midway through onboarding, it’s usually a process signal.

Look for:

  • Fields users have already provided elsewhere  
  • Uploads that don’t reduce manual effort  
  • Steps that validate the same data twice  

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Why Soundbox Devices Are Becoming Essential for Indian Merchants

Why Soundbox Devices Are Becoming Essential for Indian Merchants

India’s digital payments scale has exposed a gap that software alone cannot solve: real-time, unambiguous payment confirmation at the physical point of sale. Soundbox devices have emerged not as accessories, but as operational infrastructure for merchants handling high-frequency UPI transactions.

The Real Problem Soundboxes Solve: Payment Ambiguity at Scale

UPI works exceptionally well at the system level. The friction appears at the merchant execution layer.

In busy retail environments, merchants deal with:

  • Simultaneous customers
  • Multiple payment apps
  • Network latency or delayed app notifications
  • Human error during verification

The result is payment ambiguity situations where a customer claims success, but the merchant cannot instantly verify receipt. Soundbox devices eliminate this ambiguity by becoming a single source of truth at the counter.

Why Smartphone-Based Verification Fails in Real-World Conditions

Most merchant apps assume ideal conditions: one device, one transaction, one operator. Indian retail rarely works this way.

Operational limitations include:

  • Shared phones across staff
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Soundboxes offload payment confirmation from smartphones to dedicated hardware, improving reliability without adding complexity.

Impact on Transaction Throughput and Queue Economics

In high-volume environments, even a 2–3 second delay per transaction compounds quickly.

Soundbox devices:

  • Remove the need for manual checks
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  • Reduce verbal confirmation loops with customers

For merchants processing hundreds of payments daily, this translates to:

  • Shorter queues
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This operational efficiency directly affects revenue during peak periods.

Dispute Reduction and Operational Risk Control

UPI disputes are rarely about fraud they are about timing, visibility, and confirmation.

Soundbox devices help reduce:

  • “Paid but not received” arguments
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By announcing only confirmed credits, soundboxes introduce determinism into an otherwise probabilistic verification process.

Trust Signaling in Semi-Formal Retail Environments

In many Indian retail settings, trust is built in real time.

Audio confirmation:

  • Signals transaction success to both parties
  • Reduces dependency on visual proof
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This is particularly important in:

  • Cash-heavy neighborhoods
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  • Tier-2 and tier-3 markets

Soundboxes quietly reinforce confidence in digital payments without requiring user education.

Integration with POS, QR, and Merchant Workflows

Modern soundbox deployments are no longer standalone.

They are increasingly:

  • Linked to dynamic QR systems
  • Integrated with POS terminals
  • Synced with merchant dashboards and settlement systems

This integration ensures consistency across:

  • Payment modes
  • Transaction records
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Soundboxes are becoming part of a cohesive merchant payments stack, not an isolated device.

Uptime, Connectivity, and Hardware Dependability

In payments, reliability is not a feature — it is a baseline requirement.

Soundbox devices are designed for:

  • Continuous power availability
  • Low-bandwidth connectivity
  • Always-on operation

This makes them more dependable than consumer smartphones in retail environments, especially during long operating hours.

Soundboxes as Enablers of Merchant Digitization

Beyond confirmation, soundbox adoption has second-order effects:

  • Encourages full digital acceptance
  • Reduces cash handling
  • Creates cleaner transaction records
  • Supports future credit and analytics use cases

For small merchants, soundboxes act as a gateway device into structured digital commerce.

Strategic Importance in India’s Payment Infrastructure

India’s payment growth is not constrained by consumer adoption it is constrained by merchant-side execution.

Soundbox devices solve a uniquely Indian problem:

  • Extremely high UPI volume
  • Highly fragmented merchant base
  • Real-world retail constraints

This is why soundboxes have moved from optional add-ons to core infrastructure.

Soundbox devices are not about convenience. They are about clarity, speed, and operational certainty at the moment money changes hands.

For Indian merchants operating at scale, soundboxes are no longer a nice-to-have — they are becoming essential to running digital-first commerce reliably.

Ready to take your customer experience and product to next level with Neokred